Questionnaire Design for Social Surveys

Questionnaire Design for Social Surveys

Assignment 2 Details:

Aim: The aim of this assessment is to design a data collection instrument that is valid and reliable, one that can be administered online and face-to-face that addresses research objectives defined in the research proposal.


  1. Draw on the academic literature to develop scales
  2. Develop an introduction and information sheet (see sample information sheet) for the questionnaire
  3. Pay attention to the structure, format, and length of the survey
  4. Draw on best-practice guidelines in relation to questionnaire design
  5. Pay attention to ethical standards
  6. Proof-read and grammar check the questionnaire
  7. Pre-test the survey
  8. Peer review the survey
  9. You will be allocated to a group by the lecturer and then asked to peer review make adjustments to the questionnaires
  10. Complete the peer evaluation form
  11. Each individual submits their final questionnaire to Safe Assign
  12. Use survey software (e.g. Qualtrics, Survey Monkey, Lime Survey) to design the questionnaire and ensure a link to the survey is developed to enable distribution by email
  13. Make sure that the questionnaire design allows for the use of visualization tools; visuals should be used to graphically portray the key findings in assignment3.

Assessment Task 3: Description

The following is a guide to the structure of the report

Title page

  • Includes project title, client/company name, name, supervisor, date, and subject

Table of contents

  • This may include a list of tables, figures,

Executive summary

  • The executive summary is a miniature version of The executive summary sums up each section so the reader can grasp the contents without needing to read the whole report.


  • A brief description of the business/background leading to the issue or problem to be addressed. The section clearly and concisely sets the context of the research required.

Research problem and research objectives

Research methods

  1. This section details what was done and why.
  2. Research design: State and provide support for the selected research design.
  3. Sampling plan: Detail the sampling method, sample size (required and actual), and how potential participants were recruited.
  4. Data collection: How the questionnaire was developed, tested, and piloted, what were the key variables, and how they were measured.
  5. Data analysis: Detail on what analysis was undertaken and how data was treated.


  1. Profile of
  2. Results addressing each research
  3. Use the research objectives to provide structure for this
  4. Use of tables, graphs, charts where appropriate to display