Primary Data Gathering Methods

Primary Data Gathering Methods

ASSIGNMENT

What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?

List the five trends that have influenced world trade and global marketing. Select one of the five that you believe has had the greatest impact and explain why with at least one example.