MGT302A/BIZ303: Strategic Management

 
 
 

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MGT302A/BIZ303: Strategic Management

ASSESSMENT BRIEF


Subject Code and Title MGT302A/BIZ303: Strategic Management
Assessment Assessment 2 – Case Study Report
Individual/Group Individual
Length 2000 words, +/- 10%
Learning Outcomes a) Describe and evaluate the objectives, aims and the primary aspects of a strategic plan whilst taking into account the vision and mission of the organisation.
b) Discuss and evaluate the processes and forces that influence the strategic decision-making process in relation to business strategy.
c) Explain the significance of strategy as a means of identifying and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks associated with implementing and executing organisational strategies and identify the key risks associated with this process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an organisation, its position in the marketplace and how it can gain a sustainable competitive advantage.
Submission Due by 11:55pm AEST/AEDT Sunday of module 5 (week
9)
Weighting 40%
Total Marks 100 marks


Context:


You are a strategic analyst for a management consulting firm that specialises in the analysis of Australian organisations.

Your task is to write a report based on a case study of an Australian corporation. You are to use the framework models of strategic management, in order to evaluate the environment the organisation operates within and its mission, goals and strategic choices.

Additionally, you will provide some recommendations that both support and critique the strategic direction the organisation has chosen to pursue.
Instructions:
This assessment requires that you write a business report on one of the following organisations:

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