UniversityUniversity of Edinburgh (UoE)


The report is about a marketing and communication plan of a brand choice it should have for example these contents :

1. Contents background analysis of the brand

  •  SWOT Analysis of the brand
  •  Key Findings
  • Communications Plan

2. Goals and objective of the communications campaign

  • Goals
  • Objectives

3. Target Marketing

  •  Demographic
  • Psychographic

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