Healthcare Marketing Initiatives

 
 
 

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Healthcare Marketing Initiatives

ASSIGNMENT

Please review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length.

Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.

Select one of the following to address.

  1. What are some of the major trends currently characterizing healthcare, and what are their implications for marketing?
  2. Discuss how healthcare organizations can successfully market to a growing and diverse population.
  3. What role does patient empowerment have in healthcare marketing initiatives?
  4. What is healthcare demarketing and what are its implications in the field of healthcare? 

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