Greenwashing And Why Environmental Initiatives Fail

Greenwashing And Why Environmental Initiatives Fail

Assignment:

This is a two-part assignment. Each part must be at least 200 words unless otherwise noted. Please read all attachments and follow ALL instructions.

To receive full credit you must include at least 2 citations of scholarly support to your answers for each discussion post (i.e. Discussion One – 2 citations, Discussion Two – 2 citations).  Citations should be within your post and include (Author, year, page number) if you are using a quote, page number is not required if you are paraphrasing.  Just listing references and not using them in your post does not count as a citation or support.  You can use your textbook as scholarly support and remember to include a reference for the support cited.  

Part 1: Greenwashing 

Consider your place of employment or a place where you would like to be employed. Summarize the company’s culture as it relates to sustainability and commitment to “being green.” Specifically, outline the steps that could be taken to build an “eco-advantage” culture that would exceed the current status quo, taking into account supply chains, business operations, and product end use.

Part 2: Why Environmental Initiatives Fail

Identify what you believe to be the primary reason why a particular company’s environmental initiative might fail. Identify the company and the initiative that you are addressing. How might this hurdle be overcome?

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