Assessment 2: Individual case study analysis (50%)
FOREIGN DIRECT INVESTMENT AND COUNTRY ATTRACTIVENESS
Case Overview – This assignment is intended to give you an opportunity to apply some key concepts from this course in a real world context. Specifically, you are required to select a country of your choice (not your home country).
Review the country’s external environment via PESTLE analysis (political, economic, social-cultural, technological, legal and environmental systems) from a reputable data source such as the CIA Wold Factbook (https://www.cia.gov/library/publications/the-world-factbook/) and critically discuss the country’s attractiveness or otherwise for foreign direct investment.
Learning Objectives –
This assignment requires you to explore and evaluate the costs, risks and benefits of FDI with respect to your selected country in particular and host economies in general. It therefore, fulfils broad learning objectives related to this course. However, the primary learning objective of this assessment task is to appreciate the macro-economic causes of growth in an economy and the subsequent and/or consequential influence on FDI. Through an analysis of the PESTLE in this context, this assessment is also designed to evaluate your ability to apply your understanding of the PESTLE and country attractiveness for investment.
Advice – Remember that the PESTLE stresses the interdependence of each system; they interact and influence each other, and in doing so they affect the level of economic well-being.
The study of the PESTLE stresses the combined effect of factors in assessing the economic well being of a country and subsequently that country’s attractiveness as a destination for foreign direct investment. In light of this, it is expected (and even encouraged) that you will overlap and integrate your discussion around the different components of PESTLE (e.g. the connection between political decisions and economic management being the most obvious overlap. You will find that the following reading is an excellent initial source of information on the political economy: Hill, C. (2007) International Business: Competing in the Global Marketplace 6/e. McGraw-Hill Irwin, New York, Chapter 2 (National Differences in Political Economy).
Formatting, submission and word count
– Size 12 font (Arial or Times New Roman) and 1.5 line spacing. You are required to submit this assessment electronically through Turnitin. No hardcopies are required. The word count of your case study analysis is 2500 words +/- 10% % (excluding cover page, executive summary, table of contents, reference list and appendices).
You are required to demonstrate your ability to keep within the recommended range of words while still providing a comprehensive analysis of the case. If you go above the maximum word count you will be penalised.
Marking Criteria (second column)
– the following marking criteria and marking rubric will be utilised when grading this assessment. A more detailed explanation of these marking criteria can be provided during class.
Please feel free to discuss any of the criteria in this rubric during class
Marks Criteria Unacceptable Acceptable Good Very Good Excellent
15 Knowledge and
of key characteristics of the PESTLE of the selected country Identifies and understands few key aspects of the PESTLE of the selected country Identifies and understands some key aspects of the
PESTLE of the selected country Identifies and understands most key
aspects of the PESTLE of the selected country Identifies and
understands all key
aspects of the PESTLE of the selected
Identifies and demonstrates an integrative understanding of all key aspects of the PESTLE of the selected country
15 Critical analysis of data in the context of the country’s attractiveness for foreign direct investment (FDI) Incomplete or little appraisal of how identified
aspects of the
influence FDI Some, but inconsistent
appraisal of how
identified aspects of the
FDI Consistent appraisal of how identified
aspects of the
influence FDI Consistent and in-depth appraisal of how identified
aspects of the
influence FDI In-depth and well synthesised appraisal of how all aspects of the
10 Communication of case analysis is presented in a logical and well organised manner as per the case analysis task. Unclear introduction and conclusion and
illogical discussion of key aspects of the PESTLE of the selected country Clear introduction and conclusion, with some organisation
around the PESTLE, but uneven discussion of key issues. Some
organisation and balanced discussion around key issues relating to the
PESTLE, but not developed coherently. Develops coherent and even discussion of all key aspects of the PESTLE with
a clear overall organisation. Develops discussion cogently, with even and integrated discussion of all
aspects of the PESTLE which connects ideas with effective transitions throughout.
10 Writing General – language and grammar and referencing. Sentence structure and grammar inadequate for clarity and/or incomplete referencing of sourced material. Sentence
structure and grammar adequate,
distraction and/or errors in referencing. Sentence structure and grammar adequate, with minor errors that do not distract reader from the main message. Sentence structures and grammar are good with correct referencing of all sourced material. Employs words with fluency for ease of reading. Writing and references are essentially error free.