Cybex International is a company that makes premium exercise equipment for home and commercial use.
- What industry is Cybex in? (Provide both an SIC and NAICS codes.)
- Report the industry’s past three years of sales, sales growth, and make a prediction for its sales and sales growth for the next year.
- Is the industry fragmented or concentrated?
- What are the environmental and business trends working for and against the industry’s future growth?
- On a scale of 1–10 (10 is high), how attractive of an industry is the industry Cybex participates in for a startup to enter? Explain your answer.
Important: You can use the Industry Information Resource provided under Important Information. However, you have to be in the campus for free access