Customer Relationship Management

Customer Relationship Management

INTRODUCTION

This week’s assignment involves research questions and hypotheses.  You are asked to select a proposed research question (Customer relationship management) and identify the variables (the type of variables, independent/dependent).  Also, you will define the null and research hypotheses that could be created from your research question, and whether the hypotheses are directional or non-directional.

I would recommend that you use your dissertation topic as the source of the research questions “Customer relationship management”. You will need to interpret and identify the “variable” based on available question items. For example, if a question asks respondents “How long have you been employed in your current field?” you may decide to classify this item as the variable “years of experience.” 

TASK

Describe the variables you have included in your research questions and the level of measurement (nominal, ordinal, interval/ratio).

Specify which variable is being treated as the independent variable and which variable is the dependent variable in your research question. 

Identify possible null and research hypotheses that could be created from the instrument and your research question. Explain whether your research hypothesis is directional or non-directional. 

This assignment should be 2 pages (Title, References page not accountable) and must include definitions of key concepts and course citations.

Be sure to explain how you know what you know about statistical terminology (i.e.-How do you know your hypothesis is directional (or nondirectional)? What is an independent variable? Why have you selected the level of measurement?).

The assignment must be written in paragraph form using APA format. 

Additional Resources: 

*Salkind, N. J. (2016). Statistics for people who (think they) hate statistics (6th ed.). Thousand Oaks, CA: Sage. [ISBN: 978-1506333830] American Psychological *Association (2010). Publication Manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association.  

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