This is your opportunity to play the role of marketing manager and gain valuable

This is your opportunity to play the role of marketing manager and gain valuable, first-hand experience in researching, organizing and writing a marketing plan. The marketing plan should be for a new product (good or service) that you will create for an *existing company. *Company selection should be presented to the class in the week 2 course participation activity post. (Details provided in the week 2 Course Participation Activity Assignment.) The marketing plan project consists of two parts/assignments: PART 1: INTRODUCTION & SWOT: (Details are provided in the Assignment section)The purpose of this assignment is to assist you in the preparation and development of your written Marketing Plan (part 2). This assignment represents the beginning of the marketing plan project. It requires research and planning, so it is essential that you start this assignment well before the due date.
*The existing company I chose was Lyft, a ridesharing company*
Assignment Components:
1. You will need to create a NEW product (good or service) for an existing company. (This will be the same product and company that you will write your Marketing Plan on (part 2)).
2. *Watch the “What is SWOT? Definition, Examples and How to Do a SWOT Analysis” video
3. *Answer the questions on the worksheet relating to your company and new product. *Both the video and assignment worksheet are available in the “Introduction & SWOT” Assignment section in Canvas Assignment Submission:ü
The assignment worksheet will go through Turnitin plagiarism software upon submission. ü When you access the assignment in Canvas, scroll down until you see the “Load Introduction & SWOT in a New Window” button. This will take you to a new window where you can upload your paper to Turnitin.ü The similarity percentage should be no higher than 25%. If you have a high percentage, you can resubmit your assignment within the due date. Assignments submitted with high percentages are subject to point deductions and/or a grade of “0”. ü Late assignments will not be accepted.
Marketing Plan Project Overview:
This is your opportunity to play the role of marketing manager and gain valuable, first-hand experience in researching, organizing and writing a marketing plan. The marketing plan should be for a new product (good or service) that you will create for an *existing company. (LYFT) The purpose of this project is to create a marketing plan for your company to launch an innovative new product.
*You can select any currently operating company, preferably U.S. based. Your company selection should be presented to the class in the week 2 course participation activity post. *I CHOSE LYFT* It is important to review your classmate’s postings prior to making a selection, as companies cannot be duplicated. If a classmate has already posted their company, then that company is no longer available.
If you submit a marketing plan project assignment on a company that another student selected first, points will be deducted from your assignment grade.
PART 2: WRITTEN MARKETING PLAN:
This assignment is to build upon part 1 of the marketing plan project and create a comprehensive, well-researched, and creative strategic marketing plan for the launch of your new product (good or service). Your marketing plan should be for the same company and product you presented in part 1.
Due by Thursday, 7/29
Purpose and Content of a Marketing Plan:
As a marketer, you need a good marketing plan to provide direction and focus for your brand, product, and company. Unlike a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocations, a marketing plan has a more limited scope. It serves to document direction and focus for a company’s products and how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics.
The Role of Research:
To develop successful strategies and action plans, marketers need current and relevant information about the environment, the competition, and the market segments to be served. Marketing Research helps marketers learn more about their customers’ requirements, expectations, perceptions, and satisfaction levels. This deeper understanding provides a foundation for building competitive advantage through well-informed segmenting, targeting, and positioning decisions. Acceptable sources of information can be found in business periodicals and newspapers, academic journals, and company websites.
Marketing Plan Outline:
The following sections are to be included and clearly labeled:
Executive Summary: One page synopsis of the entire marketing plan.
This section introduces your company and product (good or service) and summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Your introduction from part 1 can be used and built upon in this section. A table of contents follows this section, for management convenience.
II. Market Situation/Environmental Analysis: Evaluation about the company’s current situation with respect to the marketing environment.
The situational analysis details the current situation of the company. It includes information about what is happening within the business such as current business performance and where it stands in the market. It should also discuss what is going on outside the company that affects the business. Upcoming changes on the local, state or national level that will affect the business should be discussed as well as trends or new technologies that will change the way business is done. This section should include research and analysis on the following:
Target Market
Product Situation
Competition
Economy
Political Forces
Legal & Regulatory Forces
Technology
Sociocultural Forces
III. SWOT Matrix: Assessment of the organization’s strengths, weaknesses, opportunities, and threats.
This section is to build upon the SWOT Matrix you created in part 1 from the research and analysis you conducted in the situational analysis section. The SWOT matrix will present the company’s strengths, weaknesses, opportunities, and threats. Strengths are internal core competencies (such as having award-winning product designers on staff) that give it a competitive advantage. Weaknesses are limitations inside the company (such as lacking production capacity for higher output) that might hamper its ability to achieve objectives. Opportunities are situations outside the company (such as unexpectedly high demand for a product the company can produce) that can be favorable for the product’s marketing. Threats are possible barriers outside the company (such as new competitors) that might prevent it from achieving its goals.
IV. Marketing Objectives: Specification of the company’s marketing goals that are Specific, Measurable, Aspirational, Realistic, and Time-bound (SMART).
Set your marketing goals, listing the accomplishments that you would like to achieve when launching your new product. Set individual objectives that are steps to achieving these goals. Make the objectives SMART. For example, if your marketing goal is to increase sales by 20 percent this year, set objectives that would help you reach the goal such as participating in industry trade shows or adding a shopping cart to the company’s website. Be specific about how you plan to achieve your goals. Four individual marketing objectives are to be presented in this section.
V. Marketing Strategy: Outline of how you will price, promote, and sell your products to meet marketing objectives.
This section details the strategy to reach the stated marketing objectives in the above section. Detail how the company will achieve these goals by using the 4 Ps of marketing.
1. Product: Product refers to either a physical product or a service you plan on offering. Some of the product areas that should be included in this section are:
Brand name
Related products or services
Functionality
Packaging
Quality
Warranty
2. Price: This part addresses the way you plan on pricing your product. The aspects of pricing you will need to address are:
Bundling (if you have related products/services)
Pricing flexibility
Pricing strategy
Retail price
Seasonal price (if applicable)
Wholesale (volume) price
3. Place: Also known as Distribution, this part is all about the delivery of your good or service to your customer. Here are the areas you will need to cover:
Distribution centers
Distribution channels
Inventory management
Logistics
Order processing
Transportation
Warehousing
4. Promotion: This part covers the various aspects of how you plan on marketing your product. The areas you will need to address include:
Advertising
Promotional strategy
Publicity and public relations
Sales force
Sales promotion
VI. Marketing Implementation: Detail on how the company will implement its marketing strategy.
Marketing implementation is the process by which an organization translates its chosen strategy into action plans and activities, that will steer the organization to achieve its strategic objectives and goals. Marketing implementation turns your marketing strategy into real-life actions: tasks and projects, people responsible for them, and deadlines.
Marketing Organization: This section of the marketing plan details how the firm will be organized—by functions, products, regions, or types of customers—to implement its marketing strategies. It also indicates where decision-making authority will rest within the marketing unit.
Activities, Responsibility, and Timetables for Completion: This component of the marketing plan outlines the specific activities required to implement the marketing plan, who is responsible for performing these activities, and when these activities should be accomplished based on a specified schedule.
VII. Performance Evaluation: This section details how the results of the marketing plan will be measured and evaluated.
Budget: A budget serves two main purposes: to project profitability and to help managers plan for expenditures, scheduling, and operations related to each action program. A true marketing plan includes the upfront planning, communications expenditures and ongoing monitoring and tracking of your marketing efforts. Be sure to quantify your budget analysis. A chart/grid is acceptable. For this assignment, a marketing budget of 20% of your company’s annual sales should be presented.
Controls: To maximize the return on a marketing plan, there need to be controls in place to monitor the plan’s progress. As a marketing plan moves along, the controls are constantly analyzed to determine how the plan’s actual performance compares to the projections. Controls can be presented in a chart or paragraph form. Control chart example download.
Marketing Plan Requirements:
Each section of the outline must be included and clearly labeled & numbered.
APA (Links to an external site.) format applied to entire paper.
At least 12 pages in length (not including title, table of contents, graphs/charts, and reference pages).
A table of contents is required and should follow the Executive Summary.
8-10 sources, no more than 3-years old (Wikipedia and Blogs are not acceptable sources).
In-text citations used throughout the plan where applicable.
Assignment Submission:
The marketing plan will go through Turnitin plagiarism software upon submission.
When you access the assignment in Canvas, scroll down until you see the “Load The Marketing Plan in a New Window” button. This will take you to a new window where you can upload your paper to Turnitin.
The similarity percentage should not be more than 25%. If you have a high percentage, you can resubmit your assignment within the due date. Assignments submitted with high percentages are subject to point deductions and/or a grade of “0”.
Late assignments will not be accepted.
Marketing Plan Grading: Grading Rubric download
Sample Marketing Plans: Plan A (Links to an external site.); Plan B (Links to an external site.); Plan C download(These are examples only and the format and content of your marketing plan should be as per the instructions detailed in this assignment section)

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You are required to write an essay (word count 3500 words, +10%) where you analy

You are required to write an essay (word count 3500 words, +10%) where you analyse and critique the research and methodological choices in 5 (five) academic marketing articles which are part of the area of ethical consumer behaviour.
This essay will be based on papers that you identify as part of the literature on ethical consumer behaviour (e.g. articles related to marketing issues, strategies, challenges etc.) in areas as diverse as ethical consumer choices, consumer ethics, ethical buying behaviour, choosing products and services ethically, information search for ethical products, etc.
In assessing the articles, you will need to draw on the general literature on research designs, data analysis, and methods of data collection, as discussed in class, as well as back up your arguments with additional readings from the literature beyond the articles that you are examining and evaluating.
Assignment Format
You are expected to critically evaluate, analyse and compare the methodologies and research choices applied in the three articles that you have chosen, as well as discuss their contribution to practice.
It is up to you how you organise your assignment. Irrespective of the approach that you take, you will be expected to evaluate the following research and methodological aspects of the articles:
1. Research assumptions
2. Research designs and/or strategies
3. Methods of data collection
4. Sampling
5. Data analysis
6. Ethical considerations in carrying out the research
Assessment criteria
The assignment will be assessed according to the following criteria:
1. The argument and logical analysis
2. Use of the literature on ethical consumer behaviour and ethical consumption. Use of general literature on research designs and methods.
3. The originality of thinking. Critical reflection on relevance to research as well as to practitioners.
4. Style – Structure (introduction, main body, conclusion, correct academic referencing and citations) and Presentation (of the text).

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Secondary or extant data (data that is already available) can be very helpful fo

Secondary or extant data (data that is already available) can be very helpful for any marketing research project. Because it is already available, there is no need for you to spend the time or the money to repeat studies or surveys that have already been done. A quick scan of extant data at the beginning of a research project can save a lot of time and help you decide how to best budget your time and resources. Using extant data can also be problematic. If a study was conducted for a different purpose than yours, results may not be exactly applicable to your situation. Also, sometimes it can be just as difficult or expensive to get secondary data as it is to perform the actual research. Therefore, it is important to examine sources of extant data carefully and make good decisions about when it is appropriate to rely on existing information and when you need to conduct primary research yourself.
The purpose of this assignment is to help you understand how these external databases can be valuable to marketing research. This is an “informational” assignment, not directly linked to your final project. In this assignment, you will be identifying and describing 3 data sources (i.e. databases that collect data that is available for external users) that could be beneficial to marketing researchers. DO NOT describe a “Type” of secondary data source (i.e., Journal, Newspaper, etc.) and DO NOT describe a “Source” for secondary data source databases (i.e., Google Scholar, Scopus, GCU Library, etc.) but rather, you should be describing 3 specific sources of secondary data (See the prospective list below). As you go through the questions below, keep your sections together (following the template makes this easy), i.e., in your section, Description of Sources, describe each of the data sources. In your second section, Research Design, describe the research design of each of the data sources, etc. And remember, you are describing 3 sources of secondary data for Marketing Research, not necessarily your specific project. Again, you are describing secondary sources of data (typically a database) available for general use, not specific articles/websites or categories of sources relating to specific research.
Below is a list of potential sources for you to research for this assignment (Choose from this list or choose other similar sources):
Alexa Tools American Community Survey American FactFinder
ArcGIS Business Analyst BizMiner City Town Info
Euromonitor International (US Site) Google Trends IBIS World
International Monetary Fund Mintel GNPD Mintel Reports
Pew Research Center Reference USA Sports Business Research Network (SBRnet)
Sports Market Analytics (SMA) Social Mention Statista
U.S. Census Bureau U.S. Small Business Administration World Development Indicators
Upon completion of this assignment, you should be able to successfully identify sources of secondary data supporting marketing research and understand how that information influences the creation of the marketing research design.
First, identify a minimum of three sources of data. Using the data and your own research, write a 1,500-2,000 Word Research Design (excluding title and reference pages) following APA 7th Edition Style Rules. Include the following criteria:
A brief, 100-Word Descriptive Summary for each of three data sources that can be used to collect secondary data.
A description of the research design used by each of these three sources of data.
A description of the type of data each of these three sources collects (qualitative/quantitative), with rationale for why this type of data is best for the source.
A description of the data collection method used by each of these three sources, with procedures.
A description of the population each of these three sources uses as its source of data.
A description of sampling size, frame, and technique used by each of these three data sources.
Your Research Design must include at least 4 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text). As a guideline, each of the 3 data sources you review should have a reference and accompanying citations!
Note: As you write, you may discover you have more valuable information than the noted paper length. Longer than 2,000 Words is OK, as long as the information adds value to your writing. Shorter than 1,500 Words is not advised!
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a Rubric and has a Template. Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You ARE REQUIRED to submit this assignment to LopesWrite. Any reviews showing 20% or greater matching to existing works will be reviewed and may lose points. Refer to the LopesWrite Technical Support articles for assistance.
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 4 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!

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Topic 4: Survey Data Collection and Measurement Scales Survey Design The purpose

Topic 4: Survey Data Collection and Measurement Scales
Survey Design
The purpose of this assignment is to construct unbiased survey questions, employ measurement scales, and select appropriate samples. The survey questions should be designed to address the Research Problem and Objectives you identified in the “Research Problem and Objectives” paper from Week 2.
Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process.
The following Assignments will comprise the majority of the information needed to complete your Market Research Report:
Topic 2 Writing Assignment: Research Problem and Objectives
Topic 4 Writing Assignment: Survey Design
Topic 5 Paper: Collecting Data
Topic 7 Paper: Data Analysis
To begin this assignment, develop a survey with a minimum of 10 questions. A maximum of three of these questions may be categorization (demographic) questions such as age, income, or gender. Your questions should be designed to provide data that supports the Research Objectives developed for your Research Project. Include your Survey as Appendix A at the end of your paper (DO NOT just provide a link to your survey online). For our purposes you should not include open-ended questions as these will be difficult to quantify later in the course. Your survey questions (aside from the 2-3 demographic questions) should be formulated with 4-5 scalable responses for the participants to choose from (we will not be actually administering the survey, the results will be simulated).
To accompany your survey, you will be writing a 500-Word Rationale (excluding title, reference, and appendix pages) following APA 7th Edition Style Rules addressing the following criteria:
Description of the use of at least three different scaling techniques and how each scaling technique accomplishes the objectives of categorizing the respondent or measuring a perception or attitude.
Rationale for how each question aligns to the research objectives.
Description of the sampling technique and why the technique was chosen. What are the benefits and drawbacks of this sampling technique?
Estimate of the sample size using a sample size calculator (Refer to my “Sample Size Calculator” post in the Topic 4, DQ1 forum). Explain the Rationale behind the estimate.
Your Rationale must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).
Note: As you write, you may discover you have more valuable information than the noted paper length. Longer than 500 Words is OK, as long as the information adds value to your writing. Shorter than 500 Words is not advised!
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a Rubric and has a Template. Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You are NOT Required to submit this assignment to LopesWrite. Much of the information in this assignment will be utilized in the Marketing Research Report due at the end of the Semester. To prevent high LopesWrite matching scores, the written assignments for Topic 2, 4, 5, and 7 SHOULD NOT be submitted to LopesWrite!
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!

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Topic 5: Questionnaire Design and Sampling Collecting Data The purpose of this a

Topic 5: Questionnaire Design and Sampling
Collecting Data
The purpose of this assignment is to describe effective data collection techniques.
Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process.
The following Assignments will comprise the majority of the information needed to complete your Market Research Report:
Topic 2 Writing Assignment: Research Problem and Objectives
Topic 4 Writing Assignment: Survey Design
Topic 5 Paper: Collecting Data
Topic 7 Paper: Data Analysis
For this assignment, considering the Survey Design assignment in Topic 4, write a 500-750 Word Paper (excluding title, reference, and appendix pages) following APA 7th Edition Style Rules addressing the following criteria:
Protocol to be used for administering your survey.
This should be an explanation of how your survey will be presented to and collected from your sample.
Rationale for how administration protocol will support your research objectives.
Description of which survey questions will be used (from the Survey Design Assignment, still a minimum of 10). Explain why you are using these questions and if/why any questions changed since the last assignment (based on feedback from the Survey Design Assignment).
Include your updated Survey as Appendix A at the end of your paper (DO NOT just provide a link to your survey online) and refer to the question numbers as you complete the requirements for this section.
Description of methods for data collection to be implemented for each question (think about how the data will be statistically analyzed).
Your Paper must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).
Note: As you write, you may discover you have more valuable information than the noted paper length. Longer than 750 Words is OK, as long as the information adds value to your writing. Shorter than 500 Words is not advised!
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a Rubric and has a Template. Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You are NOT Required to submit this assignment to LopesWrite. Much of the information in this assignment will be utilized in the Marketing Research Report due at the end of the Semester. To prevent high LopesWrite matching scores, the written assignments for Topic 2, 4, 5, and 7 SHOULD NOT be submitted to LopesWrite!
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!
Attachments

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The purpose of this assignment is to employ data editing and descriptive analysi

The purpose of this assignment is to employ data editing and descriptive analysis techniques.
Please Note: You will be developing and implementing a Marketing Research Project throughout the course culminating in a Market Research Report and Presentation in Week 8. The focus of the project will be on collecting, analyzing, and presenting data and information about a current marketing problem faced by a real business. Through a series of four assignments, you will identify your research problem and associated objectives, design a survey and conduct data collection, and you will prepare and analyze the data using Microsoft Excel. You will use a process described in the text (Burns and Bush, Basic Marketing Research, 3rd Ed.). Refer to the text, pages 49 to 56, for a description of the steps to the Marketing Research Process.
The following Assignments will comprise the majority of the information needed to complete your Market Research Report:
Topic 2 Writing Assignment: Research Problem and Objectives
Topic 4 Writing Assignment: Survey Design
Topic 5 Paper: Collecting Data
Topic 7 Paper: Data Analysis
To begin this assignment, you must first compile your survey data (responses to the questions from the survey you designed in Week 4) into a spreadsheet for data editing and preparation for descriptive analysis techniques. For the purposes of our class, we are not going to conduct an actual survey, rather we will be “simulating” the responses.
Don’t sweat or overthink this. To Simulate your survey responses, we will be using a sample size of 384 (the magic number from our sample size calculator). This means that you will have 384 responses to each question. If you still have open-ended questions in your survey, this would be a good time to modify them into scaled-response questions (it will make this assignment and the Market Research Report much simpler to work with).
To “simulate” these responses, your “most likely” response will be the most common answer (use logic when you simulate your responses). You should have a few some outliers, but nothing too crazy.
Use the following as an example:
What is your age?
25 or younger (20 responses)
26 to 35 (85 responses)
36 to 45 (174 responses)
46 to 55 (80 responses)
56 or older (25 responses)
Create a spreadsheet table for each question and its responses (and the counts). Now you have the data available to apply data editing and analysis techniques to complete the assignment.
DO NOT submit your Spreadsheet. Instead, you will copy the tables and analyses created in your spreadsheet into tables and include them as an appendix at the end of this paper.
Then write a 1,000-1,200 Word Description (excluding title, reference, and appendix pages) following APA 7th Edition Style Rules addressing the following criteria:
Description of the data editing techniques that would be useful in editing the data and benefit your research.
Explanation of the results for each variable in the spreadsheet using descriptive analysis techniques. Use appropriate tables and charts for each variable.
Explanation of generalizations that can be made about your sample of the population and discuss the inferential analysis technique used to determine these generalizations (most likely frequency distribution). Describe how hypothesis testing drives this data collection and how it advances the accomplishment of the research objectives.
Explanation of differences between groups within your sample and discuss the inferential analysis technique used to determine these differences between groups in the sample (i.e., two sample test of means, Chi-square test, or ANOVA). Describe how hypothesis testing was used in this data collection and how it advances the accomplishment of the research objectives.
Explanation of the relationships between or among variables within your sample and discuss the inferential analysis technique used to determine these relationships between or among variables (correlation or regression analysis). Describe how hypothesis testing was used in this data collection and how it advances the accomplishment of the research objectives.
Note: You may not be using all of the statistical analyses listed above in your marketing research project. In as such, should still describe the the analysis techniques and discuss how they can benefit marketing research.
Your Description must include at least 2 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).
Note: As you write, you may discover you have more valuable information than the noted paper length. Longer than 1,200 Words is OK, as long as the information adds value to your writing. Shorter than 1,000 Words is not advised!
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a Rubric and has a Template (and a pre-formatted Spreadsheet). Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You are NOT Required to submit this assignment to LopesWrite. Much of the information in this assignment will be utilized in the Marketing Research Report due at the end of the Semester. To prevent high LopesWrite matching scores, the written assignments for Topic 2, 4, 5, and 7 SHOULD NOT be submitted to LopesWrite!
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 2 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!

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Topic 8: Reporting Research Outcomes Market Research Report The purpose of this

Topic 8: Reporting Research Outcomes
Market Research Report
The purpose of this assignment is to communicate marketing research data to stakeholders through a marketing research report.
Follow the format that begins on page 347 (and outlined in Table 15-1 on pg. 349) of our textbook to compose your final market research report for your chosen company and contain the following components:
Front Matter
Title Page
Letter of Authorization
Memo of Transmittal
Table of Contents
List of Illustrations (a list, not the actual illustrations)
Executive Summary (Summary of the Report)
Body
Introduction
Research Objectives
Methods
Findings
Limitations
Conclusions and Recommendations
End Matter
References
Appendices
Expectations:
Address Letter of Authorization to yourself from the Company’s Marketing Manager (this is your permission to conduct research and the expectations for that research)
Address Memo of Transmittal to Dr. Rahn
List of Illustrations lists illustration title and page where located
Executive Summary should be about 1/2 to 3/4 page that summarizes the research and findings
Body of the Report should contain approximately 15 to 20 pages
While figures and tables with pictures, charts, or graphs are welcomed when they enhance your information, they DO NOT contribute to the minimum number of narrative pages (15) required.
The Introduction introduces the research and includes a statement of the problem (as described in the Research Problem and Objectives Paper), a summary description of how the research process was initiated, and state the general purpose of the Report
Explain the Research Objectives (as described in the Research Problem and Objectives Paper) including a description of how each contributes to the Research Problem
Describe the Methods (as described in the Survey Design and Collecting Data Papers)used to collect the data for the Research Report
Discuss the Findings (as described in the Data Analysis Paper) incorporate graphics and tables as needed to illustrate your findings
Discuss the Limitations to the research design
Draw logical conclusions and make recommendations based on the research findings (Substantiate your conclusions and recommendations!)
Your APA-formatted reference list should follow your Conclusions and Recommendations
The Appendices (following your Reference List) should include your survey and any graphics or tables not incorporated with the body of the Report
IMPORTANT: You are using much of the information from 4 of your previous papers. While you will be copying and pasting much of the information, you MUST add additional information as required to produce a flowing Marketing Research Report. Just copying and pasting the previous papers as the body of your Report will result in a poor grade!
Your report must include a minimum of 8 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. Note: variations are authorized and required per the Marketing Research Report guidelines in the course text.
This assignment uses a Rubric and has a Template. Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You ARE REQUIRED to submit this assignment to LopesWrite. Any reviews showing 20% or greater matching to existing works will be reviewed and may lose points. Refer to the LopesWrite Technical Support articles for assistance.
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 8 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!

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Topic 8: Reporting Research Outcomes Market Research Report Presentation The pur

Topic 8: Reporting Research Outcomes
Market Research Report Presentation
The purpose of this assignment is to present marketing recommendations derived from marketing research.
Prepare a 12-15-Slide PowerPoint Presentation to deliver the findings and recommendations from your market research report to your chosen company. Assume the stakeholders have already reviewed a copy of the final report and have invited you to present the findings and recommendations in more detail. Because they have reviewed the report, you do not necessarily need to cover all of its contents in your presentation. Instead, focus on the most relevant and persuasive aspects to convince stakeholders to take your recommendations.
Your slides should be uncluttered, visually appealing, and free from error. Utilize effective slide design techniques to enhance the professional appeal of your presentation. Include the speaking notes you would utilize if you were going to deliver your presentation in person.
Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style. While APA style is not required for the body of your presentation, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines (typically on the final slide), which can be found in the APA Style Guide, located in the Student Success Center.
DON’T FORGET THE REFERENCE SLIDE!
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You ARE NOT required to submit this assignment to LopesWrite

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In the case study of Ocean Spray in Scandinavia, you will get a chance to make p

In the case study of Ocean Spray in Scandinavia, you will get a chance to make product, pricing, promotion, segmentation, positioning, and distribution decisions in an international marketing context. In other words, you’ll be recommending a complete international marketing plan to Ocean Spray on how to enter the Scandinavian market after you perform an analysis of the case.
This case deals with marketing mix decisions in international markets. Ocean Spray, in this case study, needs to enter the European market. One of the options on the table is to start in the Scandinavian market. They’re encouraged by a Danish distributor of beverages (Ripella) who wishes to become the exclusive reseller of Ocean Spray Cranberry Juice in the Scandinavian markets. They market high quality beverages under their own brand names, and would like to add the ocean Spray product to their portfolio.
As a footnote, the focus in this case should not be on Ripella. They may be important in helping Ocean Spray make an entry in this market. However, this may not be their only option. In fact, Ocean Spray does not necessarily need to have Ripella in order to succeed in Scandinavia. They can contact other distributors in the area, sell direct to retailers, or consider other options. In addition, the Ripella or distribution issue is only one element of the four marketing mix elements you need to consider.
First you need to take a hard look at the product itself. Should the classic ocean Spray product be marketed as is or should it be adapted to the local tastes, and if so what would you propose? Should the company keep their brand name or market it under a different brand name like Ripella’s. How should this product be priced (high/low)? What particular price point would you propose? (assume 4 Kronors to the dollar or you may look-up today’s exchange rate). In addition, how should the product be promoted, and especially positioned as a juice, some sort of cool aid, a cocktail, or a thirst quencher, etc? You should also try to consider based on the data in the case consumer preferences, and market potential in the Scandinavia. What would it take on the part of Ocean Spray to succeed in their first market entry? Finally, your marketing plan would be incomplete if you do not provide a detailed description of the target market in Scandinavia Ocean Spray needs to pursue, and the best way to position this product in the new market. In other words, your recommendation should be in the form of a complete international marketing plan that will help the company succeed in the Scandinavian market.

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Marketing expert wanted video on social media marketing topic 15000 words resear

Marketing expert wanted
video on social media marketing topic
15000 words research proposal ready will be provided
need revision based on 5 comments
the revision directions are given
reference papers are given
may need further study / research
if new paper used, need to be A-grade journal papers
expecting new words around 3300
further details and materials will be given after confirmation

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