Caesars Entertainment

Caesars Entertainment

1. Should be 2-3 page long, but no longer than 3 pages (reference, tables, and figures not included)
2. APA format required
3. 1.5 spacing, Times New Roman, 12 font size required
4. Cover page not required
5. Name and Peoplesoft ID # required
6. 2 voluntary presenters will get 5 extra credits

In-depth Company Case Analysis with News Articles Guideline
I. Caesars Entertainment
1. Title of News article/video clips that describe any issues of Caesars Entertainment
2. Source (reference, citation, and/or link)
a. Name of the Journal, Newspaper, Magazine, and/or Web magazine should be specified (link should be included)
3. Brief summary of the news article / video clips
a. Use key words that best describe and summarize your news article
b. State a problem you observed before the issue happened to Caesars Entertainment / Casino industry
c. Interpret impacts of the issues of Caesars Entertainment on their performance
4. Analysis
a. Brief 3C analysis
i. Company – Caesars Entertainment
ii. Customer – Their main target customers
iii. Competitors – Their main competitors that are related to the issue in the news article
b. SWOT analysis in regards to the issue found in the news article
i. Strength
ii. Weakness
iii. Opportunity
iv. Threat
c. Conclusion and strategic suggestion based on those two analyses
5. Your interpretation and strategic suggestions
a. What reactions/changes/new strategic approaches does Caesars Entertainment have to make in the future?
Instruction
1. Should be 2-3 page long, but no longer than 3 pages (reference, tables, and figures not included)
2. APA format required only for Graduate Students
3. 1.5 spacing, Times New Roman, 12 font size required
4. Cover page not required
5. Name and Peoplesoft ID # required
6. 2 voluntary presenters will get 5 extra credits

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