Use technology and software applications appropriate to business environments.
You read about CRM in your reading, as well as the use of social media. CRM software is used by many companies, whether small, medium, or large, as is social media, since it helps build relationships at minimal cost to the business. Now you will research available CRM software and propose a solution to a business scenario problem. Your submission will be in the form of a presentation with audio, which is a useful skill to have on your resume as it can be used in training and proposals, among other uses.
- Research CRM technology on the Internet to see how it functions.
Read the scenario and address the checklist items.
Envirotruck is a company that produces energy efficient all-wheel-drive and 4-wheel-drive trucks (twice as efficient as their competition’s) with ample clearance for construction and rough terrain applications in the U.S. and Canada. They have been in business for 2 years with much success delivering to their customers via rail. The trucks are priced competitively with other all-terrain vehicles and are promoted primarily via the Internet. They now have a roster of 100,000 clients that include major industrial clients. The problem the CEO sees looking toward the future is that each department seems to be operating as a distinct entity rather than cooperatively. A customer complains on LinkedIn® that they are thinking of trying the competition as they do not believe Envirotruck values their business. The CEO sees this comment and immediately calls a company meeting.
You are the current marketing manager and you hear about these problems prior to the meeting. You want to provide a means of resolving these issues.
- Specify what software you would use to improve the management of the customer relationship.
- Describe how the software would benefit the organization.
- Specify what social media you would use to enhance the customer relationship with Envirotruck.
- Explain how the social media you chose would enhance Envirotruck’s relationship with the customer.
Submit a Microsoft PowerPoint presentation of 8 slides (this includes the title and reference slides) Make sure to re-record your audio if there are any errors before submitting your presentation to the Unit 5 Assignment 1 Dropbox. (The quality should be such that it could be submitted to your boss.)
In a tabulated form compare their patient management and revenue managementfeatures and functions; which of these two systems would you recommend for a healthcare facility you may be working for and why? Make sure to provide a short background of the organization in question and provide the link to its website (no more than one paragraph before the table)
- Include a title page and reference page.
- Use appropriate APA-formatting.
Applying the 4 P’s of Marketing
Your first assignment was based on a scenario. You will now use this same scenario to address the 4 P’s involved. Wherever you work, you can apply these 4 P’s concepts for a better understanding of the product or service provided by the organization.
Envirotruck is a company that produces energy efficient all-wheel-drive and 4-wheel-drive trucks (twice as efficient as their competition’s) with ample clearance for construction and rough terrain applications in the U.S. and Canada. They have been in business for 2 years with much success delivering to their customers via rail.
The trucks are priced competitively with other all-terrain vehicles and are promoted primarily via the Internet. They now have a roster of 100,000 clients that include major industrial clients. The problem the CEO sees looking toward the future is that each department seems to be operating as a distinct entity rather than cooperatively. A customer complains on LinkedIn® that they are thinking of trying the competition as they do not believe Envirotruck values their business. The CEO sees this comment and immediately calls a company meeting.
After you have practiced with the — as reviewed in the learning activity address the following:
- Based on research on the Internet and the unit assignment scenario, decide what the 4 P’s would be at Envirotruck
Read “Case 2: Airbnb in 2018” in your Connect textbook.
In the accommodations market, Airbnb appears to have a significant advantage over its competitors as it relates to regulations affecting the operations of its business.
Develop a business strategy that will allow Airbnb to meet local, state, and international regulatory requirements and motivate individuals to benefit from participating in this space of the accommodations market. Address the following questions:
- How can Airbnb ensure the ethical treatment of consumers?
- Should there be a separate strategy for the international component of their business model?
Submit your assignment.
Define rhetorical analysis?
In your own words, how would you describe rhetorical analysis?
Since learning about the course concept, how would you utilize rhetorical analysis (i.e., personal, professional, education)?
How has learning about rhetorical analysis influenced the means by which you approach reading a text, reviewing information located on a website or reading an article?
How has learning about rhetorical analysis changed the way you plan on reading texts, reviewing information located on a website or reading an article, in the future (i.e., personal, professional, education)? Please answer the assigned questions by providing specific examples from any combination of your personal or professional experiences as they pertain to the course concepts presented in the assigned questions.
What is your opinion regarding rhetorical analysis?
In this assignment, you will examine the differences between the clinical information systems (CIS) and clinical decision support systems (CDSS).
In a 2 – 3 page paper, compare and contrast the following for both the CIS and CDSS:
- Identify the key features of each.
- Identify the key similarities and differences of each.
- Describe the strengths and weaknesses of each.
- If you were a health information technology manager, which one of these would you prefer and why?
- Include a title page and reference page.
- Use appropriate APA-formatting.
- Use at least 2-3 credible sources of information as references
According to Marquis, socialization and clarification of role expectations can be facilitated by role models, preceptors, or mentors. In your initial posting clarify these roles and discuss their use in socialization and re-socialization. Assume the role of a nurse manager and discuss how you would employ one of the above roles to augment the re-socialization of an experienced nurse in a new role. Provide examples from your own practice setting where possible.
The purpose of this assignment is to draft an internal business proposal presentation to share with organization personnel you would like to have sponsor or support you in the implementation of the problem solution you have suggested.
Review the stakeholder analysis you completed in Topic 3 to determine the key stakeholders that will make up the audience for this presentation. Focus on identifying decision makers that will have the power and resources to approve the implementation of the solution. These are typically your supervisors and key organization personnel.
Construct a 5-10 slide PowerPoint presentation that addresses the following. Include speaker notes for each slide.
- Problem and related research
- Proposed solution and related research
- Details for implementing the solution
- Details for evaluating the effectiveness of the solution
As part of the presentation, you must include slides that provide text along with visual representations of the data you have collected. The visuals should include the three graphs or charts that you created from the data collected in your research during Topic 2.
Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
Completing this assignment will help you identify the skills and abilities that will move your career forward. You will develop a job application cover letter. For this assignment, you may present yourself as a recent graduate if needed.
Using the Internet, find a specific job opening posted online within the last nine months that requires the same degree level you are completing: for example, associate’s or bachelor’s degree. You may use one of these sites or other similar job search sites to complete your search:
Write a cover letter as though you are applying for the position. Highlight and emphasize why you are the most suitable candidate for the position. Remember to tailor the letter to the specific job description for the job.
Follow the general writing guidelines on pages 252–258 in the text for structural and content guidance for a business letter.
- Note: An example can be found on page 253, Figure 13E.
- Highlight relevant background and job history information specific to the opening.
- Describe 3–5 significant qualifications, including skills and education, with an explanation of why you would be an asset for the role.
- Your cover letter should follow the example found on page 253 of your textbook.
- Follow proper block business letter formatting techniques per business letter format.
- Use appropriate professional language, greeting, and closing.
- Develop main paragraphs with six or seven sentences.
- The cover letter should be on page 1 of the submission. Include a working hyperlink to the job posting on page 2.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
Review your work with the rubric/scoring before submitting your assignment.
Remember to run a spelling and grammar check on your document prior to submission. Check with your professor if you have any additional questions.
The specific course learning outcome associated with this assignment is:
- Persuade audience of qualifications in the form of a cover letter.
1.1 Discuss the ways in which a full-page word processor is or is not a direct manipulation interface for editing a document using Shneiderman’s criteria. What features of a modem word processor break the metaphor of composition with a pen (or typewriter) and paper?
1.2 What is the distinction between a process-oriented and a structure-oriented design rationale technique? Would you classify psychological design rationale as process or structure-oriented?
1.3 Briefly discuss what is the bask architecture of a computer system’
2.1 Discuss how do you think new, fast, high-density memory devices and quick processors have influenced recent development in Human-Computer Interaction, do they make systems any easier to use, and expand the range of application of computer systems?
2.2 What are Norman’s SEVEN principles for transforming difficult tasks into simple ones’
2.3 What influence does the social environment in which you work have on your interaction with the computer, and what effect does the organization (commercial or academic) to which you belong have on the interaction?
3.1 What input and output devices would you use for the following systems’ For each, compare and contrast alternatives, and if appropriate indicate why the conventional keyboard, mouse, and CRT screen may be less suitable.
A. Portable Word Processor
B. Tourist Information System
C. Tractor-mounted crop-spraying controller
D. Air Traffic Control System
E. Worldwide Personal Communications System
F. Digital Cartographic System.