Marketing Information System


Select a product with a marketing problem (of your choice) and write a  three- to four- page paper (excluding the title and reference pages)  based on the issues below. Be sure to follow APA formatting and use a  minimum of three scholarly sources from the UAGC Library, in addition to  the textbook. 

  • Describe the primary marketing problem facing the product you have chosen.
  • Describe three sources of secondary information that might be in the company’s marketing information system.
  • Describe two types of proprietary corporate information that the company might collect for its marketing information system.
  • Explain why you think the information in the marketing information  system could help solve the marketing problem facing the company OR why  the company would need to gather additional primary information.

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